Empowering Innovation
VARTA
Re-Branding
VARTA—a brand „made in Germany“. It’s hard to imagine a German household without VARTA-products—but VARTA is more than just classic household batteries. At VARTA, tradition lies above all in innovation and has done so for over 130 years. In order to make this role as an innovation-driver in its industry visible (again), the brand, together with Büro X and Büro New York, started an integral re-branding process in 2020.
Branding
